As the world’s main model consultancy for over 40 years, Interbrand’s 2022 Best Global Brands Report highlights the affect and attain of the most effective manufacturers from all over the world. Nasdaq-listed firms proceed to dominate, with massive tech firms holding the highest spots on the leaderboard for essentially the most influential and precious world manufacturers 12 months after 12 months. In line with the report, what continues to set these tech firms aside is their dedication to constructing relationships as trusted leaders as a lot as they’re dedicated to being business innovators.
This 12 months, the primary 4 of essentially the most precious manufacturers on the Finest International Manufacturers rating had been Nasdaq-listed firms, together with:
|Model Worth (M)
|Google, Alphabet Inc.
The entire model worth of the Finest International Manufacturers elevated 16% from 2021, a record-breaking success and an over $3 trillion worth. As well as, the cumulative worth of the highest 10 manufacturers was larger than the mixed worth of the subsequent 90, placing these main manufacturers in a league of their very own.
Huge tech stays a dominant power in model valuation, in response to the report, as a result of they develop services and products designed to assist customers with their day-to-day lives. As an example, the report outlines how “Apple helps us Join, Do, Belong, Play, Pay and—extra lately—Thrive. Google helps us Be taught, Join, Transfer—and even Dwell.” In different phrases, massive tech is more durable to categorize round what they do and simpler to categorize round what they assist us do. Apple merchandise such because the Apple Watch assist us maintain observe of our health targets, pay for groceries and extra, whereas Google search helps us study, and Amazon helps us store.
These firms can improve our lives in a number of ways in which construct a trusted relationship with its shopper. Being a trusted companion permits these firms to increase into enterprise areas past their preliminary merchandise, from computer systems and telephones to driving, healthcare and retail, amongst others.
Belief in these relationships is constructed by imbuing the model with management qualities that set the corporate aside. For instance, Microsoft embodies an moral stance to its expertise, selling integrity on the core of its enterprise. Working within the expertise house, the place regulation and safeguards typically lag behind innovation, Microsoft follows a centered effort to drive belief in merchandise that improve the human expertise relatively than undermining it. Echoed by their management, with CEO Satya Nadella writing, “our actions should be aligned with addressing the world’s issues, not creating new ones.”
Tesla (TSLA), whereas simply exterior the highest 10 world manufacturers, coming in at quantity 12, was nonetheless an innovator for Interbrand, spotlighted for his or her constant embrace of local weather change and the inexperienced transition. Whereas local weather change can appear overwhelming and laborious to know, Tesla has constantly proven customers how they are often a part of the inexperienced transition via electrical autos.
Microsoft and Tesla had been additionally the fastest-rising manufacturers this 12 months, seeing a 32% improve in model valuation 12 months over 12 months. Nasdaq-listed Airbnb (ABNB) additionally made the record after their strongest-ever fourth-quarter outcomes for the fiscal 12 months 2021 and a billion cumulative visitor arrivals. These record-breaking numbers had been because of a strategic shift by the corporate to be extra brand-driven, in response to CFO Dave Stephenson.
Nasdaq, a long-time dwelling to the largest tech and model innovators, considers transformative expertise to be a part of its model as the primary digital inventory change. Nasdaq is dedicated to fostering transformative innovation on its change, mirrored within the multitude of different Nasdaq-listed firms that made the record this 12 months:
#15 Cisco (CSCO)
#16 Instagram, META (META)
#17 Fb, META (META)
#19 Intel (INTC)
#21 Adobe (ADBE)
#25 Youtube, Alphabet (GOOG)
Learn the full report to see all of the Nasdaq-listed firms that made the record and the way these well-known manufacturers create continued world affect.